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$100 Startup

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Change your job to change your life You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own – and you don’t need an MBA or a huge investment to do it. The $100 Startup is your manual to a new way of living. Learn how to: – Earn a good living on your own terms, when and where you want – Achieve that perfect blend of passion and income to make work something you love – Take crucial insights from 50 ordinary people who started a business with $100 or less – Spend less time working and more time living your life Author:Chris Guillebeau ISBN:9781447286318
KES 1,450
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A perfect read as a financial primer. Weston’s solid and occasionally humorous writing shines through . . . [and] takes this book from being yet another personal finance book to being an enjoyable read I would recommend.”–The Simple Dollar Millions of us skate by from paycheck to paycheck. We all have financial goals we want (or need) to achieve, but are perplexed by how to get there. But expert financial advisor Liz Weston has carved a path, with ten simple strategies that help anyone avoid critical mistakes, survive downturns, and make the numbers work. Debunking well-trod myths (pay down all your debt immediately) while giving unexpectedly brilliant tips (it’s okay to let student loans linger), Liz Weston outlines everything you need to become financially viable, including how to: – Know what you can afford – Create a survival plan with cash and credit – Manage “good debt” to get ahead – Save for retirement without sacrificing today Author:Liz Weston ISBN:9780452297623
KES 1,550
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Think like a multimillionaire: leave the 9 to 5 behind. The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views–the “pillars” that reinforce your every action. Alex Becker not only breaks down the most important pillars for you but also shows you how to bring them into your life TODAY to begin generating lifelong financial freedom. Discover how to: Successfully quit your 9 to 5 and take back your life without taking massive financial risks, Separate your time from money so that you are constantly getting paid (even in your sleep), Understand the lessons multimillionaires have learned through years of trial and error, Map out the exact steps needed to build million-dollar businesses, Skip time-wasting mistakes and learn how to make money quickly by focusing solely on what gets you paid. Author: Alex Becker ISBN:9781612549200
KES 1,600
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Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That’s what makes emerging high-growth industries so attractive. With no proven formula for making a profit, these industries represent huge opportunities for the companies that are fast enough and smart enough to capture them first. But building tomorrow’s businesses while simultaneously sustaining excellence in today’s demands a delicate balance. It is a mandatory quest, but one that is fraught with contradiction and paradox. Until now, there has been little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday’s successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed.The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more. Breakthrough growth opportunities can make or break companies and careers. “Forget, Borrow, Learn” is every leader’s guide to execution in unexplored territory. Author: Vijay Govindarajan, Chris Trimble ISBN:9781591397588
KES 3,200
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Management expert Bruce Tulgan’s latest book, “Talk About the Work,” is based on a simple but powerful insight: The best way to deal with 99% of difficult challenges facing managers is NOT by gearing up to face down one of those so-called “fierce conversations,” but rather by committing to a steady diet of somewhat mundane conversations. Communicating with your employee should not be an event. It should be a process. Do you want to stop agonizing about your employees’ performance? Do you want to master difficult management relationships? Build a culture of ongoing structured one-on-one dialogues–providing guidance, direction, feedback, troubleshooting, and coaching–with every single employee you manage: One person at a time, one day at a time. When managers consistently practice this simple but shockingly effective technique, they get results: they increase employee performance and morale, increase retention of high performers and turnover among low performers, and achieve significant measurable improvements in business-outcomes. But when it comes to engaging in meaningful dialogue with employees, there’s a culture of complacency and self-deception among managers. Most managers will tell you that they already talk to their direct-reports every day. The problem is that it is precisely the ad hoc manner in which most managers talk to their direct-reports every day that actually makes inevitable the most difficult employee situations that tend to vex managers.You are the new leader of an existing team Resources are tight Employees need to speed up (productivity)Employees need to slow down (quality)Employees’ personal issues are affecting their work Employees need to get organized Employees need to be on time Employees need to behave differently in meetings Employees need to communicate more effectively Employees have an attitude problem Star employees are thinking about leaving…and more. In “Talk About the Work,” Tulgan shows readers the problem with these ad hoc approaches and offers a streamlined step-by-step guide to building a structured one-on-one dialogue that actually works. Tulgan identifies the most common management challenges and offers advice on how to “talk about the work” when: In “Talk About the Work,” Tulgan returns to his roots to write about and share with his core audience–the tens of thousands of managers who have participated in his intensive back-to-basic management seminars over the years–how to become the best manager they can be…by simply talking about the work. Author:Bruce Tulgan ISBN:9781118725597
KES 2,950
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“The 4 Disciplines of Execution offers…the ‘what’ but also ‘how’ effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read!” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma). Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can change all that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focusing on the Wildly Important; Acting on Lead Measures; Keeping a Compelling Scoreboard; Creating a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams. 4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. The 4 Disciplines of Execution is one book that no business leader can afford to miss. Author:Jim Huling ISBN:9780857205827
KES 2,150
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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with aground breaking, approachable model for achieving organizational health–complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way–one that maximizes human potential and aligns the organization around a common set of principles. Author: Patrick Lencioni ISBN:9780470941522
KES 2,950
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Africa’s Greatest Entrepreneurs comprises of a series of profiles on some of the most successful and dynamic businesspeople currently operating in Africa. Each chapter is dedicated to a single entrepreneur and will focus on the personality as well as the story of how they achieved their success in their particular environment or field. The narrative will focus on the personal success stories of these self-starters in the context of the economic and political climate of their respective markets.Issues discussed include: how they started in business; their defining moments; the challenges they faced and how they overcame them; their frustrations and achievements; what kept them going; what they learned in the process; things they would have done differently; their relationship with the political power structures; their opinions on leadership, on Africa’s future; their heroes and villains, and finally, the legacy they leave behind. The book is inspiring and will provide a better understanding of who the real powerbrokers in Africa are. It will give an unprecedented insight into unique and successful African entrepreneurs as well as first-hand experiences of the realities of how to get things done on the continent. Africa’s Greatest Entrepreneurs will feature an eclectic mix of the most well-known and notable entrepreneurs in Africa. Some of the names included in the book are: Kagiso Mmusi (Botswana), Victor Fotso (Cameroon), Jean Kacou Diagou (Cote d’Ivoire), Gerald Mangoua (Cote d’Ivoire), Kofi Amoabeng(Ghana), Kwabena Adjai (Ghana), Chris Kirubi (Kenya), Daniel David (Mozambique), Wale Tinubu (Nigeria), Aliko Dangote (Nigeria), Aliou Sow (Senegal), Mzi Khumalo (South Africa), Keith Kunene (SA), Ndaba Ntsele (SA), Herman Mashaba (SA), Richard Maponya (SA), Mo Ibrahim (Sudan), Reginald Mengi (Tanzania), Ali Mufuruki (Tanzania) and Wavamunno (Uganda). Author: Moky Makura ISBN:9780143024309
KES 2,790
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‘An engrossing story of audacious entrepreneurism’ — Charles Duhigg ‘Captures the remarkable journey of Airbnb exceedingly well’ — Reid Hoffman ‘fast paced, fun dive into one of the seminal firms of our time’ — Rana Foroohar In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups. Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Chesky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next. Author: Leigh Gallagher ISBN:9780753545591
KES 1,450
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This invaluable book explains why good communication is so critical, and reveals the secrets of honing your skills to ensure your goals are realized. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen. Author: Juliet Erickson ISBN:9780340830314
KES 1,390
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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki’s classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you’re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It’s an adventure that’s more art than science – the art of the start. ‘The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights’ Arianna Huffington, president and editor in chief, Huffington Post ‘A successful entrepreneur requires three things: a garage, an idea, and this book – Guy’s irrepressible guide to the raw essentials of life in a young company’ Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. Author: Guy Kawasaki ISBN:9780241187265
KES 1,450
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The forces driving today’s world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker’s Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways. Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you: •Build the perceptual acuity to see around corners and detect, ahead of others, those forces—especially people, who are the catalysts of change—that could radically reshape a company or industry •Have the mindset to see opportunity in uncertainty •Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors •Break the blockages that can hold your company back •Know when to accelerate and when to shift the short-term and long-term balance •Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace The Attacker’s Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players. Author: Ram Charan ISBN:9781610394741
KES 2,500
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In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ‘unicorn’ promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes’s worth at an estimated $4. 7 billion. There was just one problem: the technology didn’t work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at the Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos’ articles in late 2015. By early 2017, the company’s value was zero and Holmes faced potential legal action from the government and her investors. In Bad Blood John Carreyrou tells the story of Theranos, and encourages us to consider the possible repercussions of our blind faith in a small group of brilliant individuals. Now to be adapted into a film, with Jennifer Lawrence to star. Author BiographyJohn Carreyrou is a member of the Wall Street Journal’s investigative reporting team. He joined the Journal in 1999 and has been based in Brussels, Paris, and New York for the paper. John has covered a number of topics during his career, ranging from Islamist terrorism when he was on assignment in Europe to the pharmaceutical industry and the US healthcare system. His reporting on corruption in the field of spine surgery led to long prison terms for a California hospital owner and a Michigan neurosurgeon. His reporting on Theranos was recognized with a George Polk Award. Born in New York and raised in Paris, he currently resides in Brooklyn with his wife and three children. – Bad Blood By John Carreyrou Author: John Carreyrou ISBN:9781509868070
KES 2,150
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Muhammad Yunus, winner of the Nobel Peace Prize in 2006, set up the Grameen Bank in Bangladesh to lend tiny sums to the poorest of the poor, who were shunned by ordinary banks. The money would enable them to set up the smallest business enterprise and pull themselves out of poverty. Today, Yunus’s system of ‘micro-credit’ is practiced in some sixty countries, and his Grameen Bank is a billion-pound business acknowledged by world leaders and the World Bank as a fundamental weapon against poverty. Banker for the Poor is Yunus’s own enthralling story: of how Bangladesh’s terrible 1974 famine underlined the need to enable its victims to grow more food; of overcoming scepticism in many governments and in traditional economic thinking; and of how micro-credit unions in the West. Author: Muhammad Yunus ISBN: 9780143102915
KES 1,590
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The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties. Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where – as Nabisco CEO Ross Johnson put it – ‘a few million dollars are lost in the sands of time’. Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers. Author: Bryan Burrough ISBN:9780099545835
KES 1,790
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For thirty-three years and through three editions, Bass and Stogdill’s Handbook of Leadership has been the indispensable bible of every serious student of leadership. This completely revised and updated fourth edition reflects the growth and changes in the study of leadership over the past seventeen years, with new chapters on transformational leadership, ethics, presidential leadership, and executive leadership. Throughout the Handbook, the contribution from cognitive social psychology and the social, political, communications, and administrative sciences have been expanded. Author: Bernard M. Bass ISBN: 9780743215527
KES 10,900
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Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains: * practical advice on creating a successful plan * guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort. Author: Paul Barrow ISBN:9780753509630
KES 1,750
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Big Idea, The

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Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch’s The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the ‘Aha! Moment’ to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you’ve created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur. With the author’s irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs – from inventors to artists, marketers to producers, teenagers to retirees. Author: Donny Deutsch ISBN:9780553824322
KES 1,400
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THE OUTRAGEOUS NO.1 INTERNATIONAL BESTSELLER, NOW AN OSCAR- AND BAFTA-WINNING FILM From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis’s No.1 bestseller, tells the story of the misfits, renegades and visionaries who saw that the biggest credit bubble of all time was about to burst, bet against the banking system – and made a killing. ‘In the hands of Michael Lewis, anything is possible … if you want to know how a nation lost its financial mind – and have a good laugh finding out – this is the book to read’ Sunday Times ‘Magnificent … a perfect storm of brilliant writer meeting big subject’ Guardian ‘A triumph … riveting … The Big Short reads like a thriller’ The Times ‘A terrifying story, superbly well told’ Daily Telegraph ‘A rollicking good yarn’ Financial Times Author: Michael Lewis ISBN:9780141043531
KES 1,400
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The Bigger Deal: Work Your Way to a Life of Meaning, is a book about possibilities. It is an impassioned demonstration that there is so much more every single one of us can do to have bigger lives. The Bigger Deal is about better businesses, better careers, and better contributions to our shared humanity. It is a book about the meaning of work, success, and life. Springing from Sunny’s work as a business advisor, educator, columnist, and speaker, The Bigger Deal is written for those who care about doing more with their lives. It shows business folk how to use a powerful sense of purpose to build organizations that truly excel. It exhorts employers to bring the best out of their staff members by treating them as human beings, not human resources. It demonstrates to employees the need to use work, no matter how humble, as a path to inner fulfillment. It is about CEOs and porters, entrepreneurs and clerks, artists and artisans. Author: Sunny Bindra ISBN:9789966120434
KES 1,890
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Nassim Nicholas Taleb’s phenomenal international bestseller The Black Swan: The Impact of the Highly Improbable shows us how to stop trying to predict everything – and take advantage of uncertainty. What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? What can Catherine the Great’s lovers tell us about probability? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world disasters. Their impact is huge; they’re impossible to predict; yet after they happen we always try to rationalize them.
KES 1,550
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THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. Author: Renee Mauborgne ISBN:9781509832163
KES 2,890
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents–now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”–untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space–and making the competition irrelevant.To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need–from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Author: W Chan Kim and Renee Mauborgne ISBN:9781625274496
KES 4,200
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BOUNCE

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Why do many people and companies crumble in the face of difficulty, while others use adversity to bounce back even stronger? Here from New York Times bestselling author Keith McFarland is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice and shows–in a startlingly fresh way–how to use challenges to make both yourself and your organization stronger. Mike Maloney, division manager for Boston-area tech firm CRX, returns from a business trip late one night feeling demoralized. His unit is about to lose its biggest customer and its most valuable employee. Mike wonders how much longer he and his staff can keep up their relentless work schedule and meet upper management’s new request for cost cuts. Something has to give. Hoping to blow off steam, he heads to a gym, where he runs into Joe, a former army Ranger. After listening to Mike vent about the cards he’s been dealt, the ex-soldier says, “Sounds like your company is ready to bounce.” Mike looks confused, so Joe begins tutoring him in lessons from the battlefield. It is precisely when all seems lost, says Joe, that the opportunity exists to rethink a situation and make real progress. Over the next two weeks, Joe turns Mike’s view of himself and his company upside down. Despite his Ivy League MBA and extensive experience running companies, Mike has a lot to learn from this young grunt just back from Afghanistan. For example, he learns that under pressure, people experience two kinds of anxiety–one that hurts performance and one that helps it. Mike uses the insight to get his troops running toward the sound of gunfire, and in the process, learns that “bounce” can happen outside the workplace, too. With Joe’s help, he finds his own personal bounce. Drawing inspiration from such sources as the work of M.I.T. social scientist Ed Schein, the film Saving Private Ryan, and his own experiences as a CEO leading companies, McFarland cleverly weaves a story whose practical insights can be put to use immediately. With an invaluable wrap-up section at the book’s end that analyzes each of the key ideas and shows how they can be applied in work and personal life, Bounce may be the most indispensable guide to facing challenges ever written. Author: Keith McFarland ISBN:9780307588173
KES 1,550
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BREAKTHROUGH

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Choose to be the best version of yourself—and keep on choosing it! For the first time, the world’s leading mentor David C.M. Carter shares his most effective “breakthrough” secrets in this practical guide to becoming the best you can be. Previously only accessible to his handful of exclusive international clients, these strategies are the key to a more successful and happier you. By following them, you will learn how to identify and clarify your goals—and then achieve them in every area of your life. With simple easy-to-action “breakthroughs” outlined in each chapter, complete with how-to tools, you’ll have no excuse to live anything less than the life you were destined to live. Author: David C.M. Carter ISBN:9780749959555
KES 2,150
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Based on a five-year, 7,000-company study The vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In The Breakthrough Company, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader. With powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability–The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. “Think Good to Great for those still small enough to think big.” —Bob Eckert, chairman and CEO, Mattel, Inc. “If you’re looking for a breakthrough, break open this book.” —Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive Author: Keith R McFarlarnd ISBN:9780307352194
KES 1,190
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Social Business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social businesses which harness the energy of capitalism to fulfil human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through the example of corporations such as BAS, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social business of their own. Author: Muhammad Yunus ISBN: 9781586489564
KES 1,750
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the “out-of-the-box” brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the “brand system” to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand’s identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. (less) David A. Aaker ISBN:9781849830409
KES 1,550
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BUILT TO LAST

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?” Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond. Author: Jim Collins ISBN:9780060516406
KES 1,950
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BUILT TO LAST

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‘This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’ Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’ Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond. Author:James C. Collins, Jerry I. Porras ISBN:9781844135844
KES 2,990
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Hailed as a business classic by the likes of Bill Gates and Warren Buffett and widely acknowledged as a forerunner to the writing of Michael Lewis, BUSINESS ADVENTURES is an insightful and gripping look at corporate and financial life in America. ‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal ‘The Michael Lewis of his day.’ New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America. Author: John Brooks ISBN:9781473611528
KES 2,150
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This book is about business in Kenya. Starting from theories of institutions as formal and informal rules that shape human behaviour, it examines the institutional context for business and the ways in which firms and other organisations are formed, operate, and interact. Some of the institutions are internal to Kenya, but others are regional, continental or global in their origins and impact. The book examines how these institutions interact to create incentives for certain types of investment, and disincentives for others. It also discusses the strategies that government can adopt to strengthen the Kenyan business system and make it more competitive.The book originated in a three-year research project on Business Systems in Africa carried out as part of a collaboration between the Institute for Development Studies of the University of Nairobi, and the Centre for Development Research, Copenhagen. The studies involved more than a dozen researchers in an examination of the influence of political, economic and social institutions on Kenyan firms of all sizes. Its approach, which uses sectors of the economy as lenses through which to view the business system, has provided a rich tapestry of information useful for policymakers, students and scholars.The editors are based at the Institute for Development Studies, University of Nairobi. Dorothy McCormick is Associate Research Professor and Director of the Institute. She specialises in industrial development with particular emphasis on micro and small enterprises. Patrick O. Alila is Research Professor and was the Institute’s Director from 1995 to 2001. Trained in political science and development administration, he specialises in rural development and local level institutions. Mary Omosa is Senior Research Fellow and University of Nairobi UNESCO/UNITWIN Chair. Her major research focus is on development sociology and rural livelihoods Author:y Dorothy McCormick, Patrick O. Alila , Mary Omosa ISBN:9789966846952
KES 1,975
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Find success in finance, friendships, and spirituality withthe advice of a well-known expert It’s safe to say that nearly everyone is seeking a happier, moresuccessful life. So then why do so few attain it? BusinessSecrets from the Bible proposes a new way to view and approachsuccess–one based upon key concepts from the Bible that areactually surprisingly simple. Written especially for those seekingsuccess in the realms of money, relationships, and spirituality, this book encourages readers to realize their common mistakes, cometo terms with them, and turn those mistakes into future triumphs.Filled with concrete advice for improved finances, spirituality, and connection, this resource takes a practical approach and aimsto change not just the minds, but the actions of readers with aself-evident and persuasive pathway. Drawing on his wisdom and knowledge of the Bible, the authorreveals the clear link between making money and spirituality, andurges readers to focus on self-discipline, integrity, and characterstrength in order to achieve personal prosperity. Special emphasisis given to establishing positive attitudes toward making money andadopting effective Biblically-based strategies. Demonstrates how earnings and profits are God’s reward forforming relationships with others and serving them Stresses the importance of service, sharing, change, leadership, and creating boundaries and structures Encourages readers to focus on other people’s desires andteaches why and how to make connections with many people Suggests ways for readers to transform themselves and continuetoward success even in the face of fear and uncertainty Attaining wealth and well-being is no longer a mystery. Let thisbook identify and correct the errors that are keeping you fromfulfillment and happiness. Author: Daniel Lapin ISBN:9781118749104
KES 3,790
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In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference. Author:Richard Branson ISBN:9780753515037
KES 1,450
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BUYOLOGY

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it’s being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom’s groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes. Author: Martin Lindstrom ISBN:9781847940131
KES 1,450
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Drawing on a data-base of over 17,000 leaders, as well as thousands of hours of interviews with CEO candidates, business consultants Elena Botelho and Kim Powell overturn the myths about what it takes to achieve the corner office, and reveal the common attributes and hidden insights to success that have helped over 6 million CEOs land their jobs –and what we can apply to our own careers. Everything we thought we knew about what it takes to get to the top is wrong. You must graduate from an elite college or business school. In fact, only 7% of the CEOs of today’s companies went to a top school — and 8% didn’t graduate college at all. Given how cuthroat the competition to get to the corner office, you can never suffer a career detour or make a major mistake. In fact, on average, people who have become CEO’s have had five to seven career setbacks on their way to the top. When most of us think of a CEO, we tend to think of companies in the Fortune 100, or 500, or if we’re being particularly generous, the Fortune 1000. In fact, however, there are over 6 million CEO’s of companies in America today with under 500 employees. And the overwhelming majority of those CEO’s did not go to Harvard, attend Wharton or Stanford Business School, or the University of Chicago. Some are immigrants; many worked their way up through the ranks from entry-level positions. They DO however, share certain attributes, as Botelho and Powell have discoverd over the years from their work with CEOs and by mining their company’s research and data banks. The people who become CEO’s are decisive — they may not always make the best decision, but they make the best decision they can based on the information they have at the time; they are reliable — they deliver exactly what they promised to deliver, on time, without exception. Author: Elena L. Botelho,Kim R. Powell, Tahl RaZ ISBN:9780753552193
KES 2,150
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