Permission Marketing: Strangers into Friends into Customers

Name: Permission Marketing: Strangers into Friends into Customers
SKU: 15566
Price: 1750 KES
Availability: InStock

KES 1,750

Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.